Blog Classic – Genix Healthcare

Why teeth whitening is best done by a dentist

In recent years teeth whitening has become one of the most popular procedures performed by dentists.

There are a number of reasons for this, but the main ones are safety, results and cost. In this blog we’ll discuss these factors in detail and why the teeth whitening process is best performed by a dentist.

Firstly, what is teeth whitening?

Teeth whitening is the process of bleaching your teeth to make them whiter. It won’t make them brilliant white, but it can lighten their existing colour by several shades.

It’s a type of dentistry that should only be performed after consulting a dentist or another regulated dental professional, such as a dental hygienist or dental therapist.

Some beauty salons offer teeth whitening, but this is illegal if a dental professional is not present, and could jeopardise your oral health.

You can also buy DIY home teeth whitening kits, but these come with their own set of risks.

What happens when you whiten your teeth?

If you’re thinking about getting your teeth whitened, you’ll need to visit the dentist several times.

The dentist will take an impression of your teeth to create a custom-fit bleaching tray and will instruct you on how to use it in conjunction with a hydrogen peroxide bleaching gel.

Then, at home, you use your mouthguard to apply the gel for a set period of time over a few weeks.

Dentists can also provide laser whitening. After applying a whitening solution to your teeth, a light or laser is shone on them to activate the whitening. The laser whitening procedure takes about an hour.

Make sure you’re in the safe hands of a regulated dental professional

The safety of teeth whitening is often underestimated. There are a number of products on the market that contain high concentrations of bleaching agents that can damage your teeth and gums if used incorrectly.

Dentists have undergone extensive training to use these products safely and effectively, so you can be sure that you are in safe hands when you have your teeth whitened by a dentist.

If a dental professional isn’t doing the whitening, the mouthguard provided may not fit properly.

Some of the whitening gel may leak out onto your gums and into your mouth, causing blistering and tooth sensitivity.

Teeth whitening carried out in beauty salons by untrained staff or staff without dental qualifications puts your oral health at risk – and it’s also illegal.

Professional teeth whitening gives you better results, and healthy teeth

Results are another important factor to consider when choosing whether to have your teeth whitened at home or at a dental surgery.

Over-the-counter whitening products often contain lower concentrations of bleaching agent than those used by dentists, so they are not as effective. The same is true of whitening toothpastes.

Dentists can also tailor the professional whitening treatment to your individual needs, so you are more likely to achieve the results you want.

Affordable, professional treatment

Cost is another important consideration when choosing teeth whitening treatment.

Over-the-counter, at-home teeth whitening products can be cheaper than visiting a dentist, but they are often not as effective. Dentists can also offer payment plans to make the treatment more affordable.

Get a brighter smile with your dentist

In conclusion, teeth whitening is best performed by a dentist. Dentists are trained professionals who can offer safe and effective treatment that’s tailored to your individual needs. They can also provide payment plans to make the treatment cost-effective.

So if you are considering teeth whitening, be sure to visit your dentist first.

If you have any questions or would like to book an appointment, please don’t hesitate to contact Genix Healthcare.

The Genix Healthcare clinical team are teeth whitening specialists with a vast amount of experience. We’ll help you achieve the smile of your dreams.

If you have any further questions, please feel free to contact us to start your journey to whiter teeth.


Smile at work. Join the Genix team!

Life’s too short to work somewhere ordinary …so why not choose somewhere EXTRAordinary?
Genix Healthcare are expanding and looking to boost our nationwide team of dental specialists.

It takes a wide range of people to deliver the exceptional dental care that we’re known for, and we’re currently recruiting for the following roles nationwide:

  •  Associate Dentist
  •  Locum Dentist
  •  PLVE
  •  Dental Nurse
  •  Apprentice Dental Nurse</li

You’ll be joining an ambitious national dental group that offers you a financially secure and stable environment in which to progress your career.
Whether you join Genix as a Dentist, Dental Nurse, Practice Manager or in a support or apprentice role, our aim is to help you grow the career that’s right for you.We invest in your development – and you get the benefits of working for a large organisation with the feel of a family-run company that’s been built around world-class patient care.

We invest in our practice environments to ensure they’re great places to work, and you can choose from opportunities in these locations:

  •  Alnwick
  •  Blackpool
  •  Cirencester
  •  East Park (Leeds)
  •  Garforth
  •  Gloucester
  •  Huddersfield
  •  Hull
  •  Market Weighton
  •  Marske-by-the-Sea
  •  Middlesbrough
  •  Morecambe
  •  Stoke
  •  Tickhill
  •  Whitley Bay

What makes us different?

We’re a family-run dental corporate that was originally founded in response to the severe shortage of NHS dentists. Our aim was, and still is, to make dental care accessible and affordable to everyone.

Our team reflects that mission – and with continued investment in technology and people, Genix Healthcare ensure that we always put patients first.

With 15 clinics nationwide, Genix Healthcare engages with communities and makes an active difference to the dental profession.

What can we offer you?

We want Genix to be the first choice for dental professionals who want to build a lasting career with us.
You’ll be joining a team of more than 125 people working in practices across the country. Your future colleagues are highly trained, motivated specialists and clinical leaders with vast amounts of experience in the dental industry.

You’ll get all the support you need to provide outstanding care to patients and develop the career you want, at the pace you want.
We’re proud of the support we offer to clinicians to help them build careers that are right for them – whether that’s in the NHS, in private dentistry, or a mix of both.

Stability, security, progression and development

You get the stability and security of a dental corporate along with the excitement of clinical and career progression you get with a forward-thinking organisation.
And when it comes to your personal development, we’ll provide unwavering support when it comes to training and educational opportunities, giving you access to the latest digital technologies, career pathway development and training.

We can offer an extremely competitive package, and you’ll be working with a happy, friendly and supportive team.
Genix’s contemporary practices offer some of the best facilities in the dental industry. All of our clinics are fully digitised and equipped with state-of-the-art dental technology as well as advanced digital radiography systems.

Overseas support

If you’re joining us from overseas, you’ll have a choice of rural or city-based practices spread across the country to suit your lifestyle, plus relocation assistance for you and your family, support with your PLVE application, experienced mentors and a strong clinical support network.

Whichever Genix practice you’re working in – and in whichever role – you benefit from our dedicated central support centre, staffed with specialists and administrators and a well-structured clinical leadership panel.
Put simply, you’ll have everything you need to take your career to the next level.

From the environment in which you work to a host of additional benefits designed to make your life easier, we invest in you, so you can do your best for our patients.
In uncertain times, choose a career with stability and support.
Choose Genix.

Connect with us

Interested in knowing more about opportunities at Genix Healthcare? Call +44 (0)845 838 1122, email or visit our careers page to discover the latest available roles.

Digital Health

We’ve brought online dental consultations to you!

We live in an era where online communication is an essential part
of our lives. Whether it be social or for work, we have to do as much as we can through our
online presence, and dental health is no exception. Following the detrimental impact that
Covid-19 has had on the dental health industry, Genix Healthcare are now providing online
video consultations through the Healee App which is GDPR compliant with additional strong
privacy policies in practice to support this. No matter where you are in the world, Genix
Healthcare can provide you with advice and support from an experienced dentist. No
waiting weeks for an appointment. No old magazines in a tense waiting room. No finding
out later that your dentist is not qualified for the specific procedure you need. And if all this
wasn’t enough, if they cannot help you online, there is no charge.
And you don’t have to wear the silly glasses.

As the first dental company to provide an online service through the Healee App, Genix
Healthcare have removed these obstacles and have reduced the process down to a matter
of minutes. The Healee App is specific to medical applications, so is secure and refined to
your needs.

For the majority of situations, the physical presence of a medical professional would of
course be advantageous. For example, if you broke your leg, there’s only so much a video
call could do to help you. However, for our oral health, a great deal can be achieved through
a consultation with a trusted professional in a fraction of the time. It’s as easy to use as
Facebook or Skype and allows patients to attach relevant electronic health records to the
video consultation, assuring an accurate and personal experience. The Healee App provides
you with a specialist after a quick initial assessment. Compare this to the physical world, in
which you would have to be referred by a general practitioner to a specialist who may be on
the other side of the country and booked up for several months. It is common for there to
be a deficit of medical specialists in certain areas, which makes the Healee App the perfect
solution as it can connect you with a specialist who could be thousands of miles away.
The Healee App has the answer for everything. It contains a useful chatbot which tells you
the most likely cause of your symptoms; lets you store any past or present symptoms and
conditions; lets you set medication schedules and reminders; and allows you to
anonymously share your data on health forums, meaning you can help and be helped by
others with similar issues. Also, in a world where privacy on your smartphones is something

of a question mark, the Healee App is secure and does not have access to your email or any
images or messages shared with doctors.
Working together, Genix Healthcare and the Healee App provide the world’s first top quality
dental consultation service.


Four reasons why over-the-counter teeth whitening products might not be working for you

Have you ever used charcoal or lemon juice to whiten your teeth? What about
ordering a whitening kit online? It can be tempting to skip the dentist and do it
yourself with so many more affordable options out there. But it can also be pretty
disappointing when despite your efforts, your teeth don’t resemble the glowing
shade of that influencer you saw promoting the same kit on Instagram.
The beauty industry has innovated into the dental space in an effort to make
cosmetic teeth whitening affordable at home. But when it comes to highly regulated
industries such as dental, it’s important to make sure that the products you’re using
are effective and safe for at-home use. Here are four important reasons why DIY
whitening products might not be working for you.

1. The products don’t effectively remove stain

Outside sources of stain, otherwise known as extrinsic, are related to lifestyle, and
are amongst the common causes of teeth discolouration. Examples of these include
consuming pigmented food/drink such as coffee, red wine and turmeric and/or
smoking. The risk with home-care products that promise to remove stain, such as
whitening toothpastes that contain abrasives and/or charcoal, is that they’re harsh
on the tooth enamel and can strip it away when used frequently. Aggressive
brushing can also strip away gum tissue and cause gum recession. Stains need to be
removed gently and meticulously so as to not damage any tooth structure or gum
tissue in the process. The best and most effective way is to see a dentist or dental
hygienist who can do this for you. Once external stain is removed, then it’s possible
to maintain the colour with at-home products. These could be a good electric
toothbrush, and products that contain a small amount of peroxide such as
toothpastes and whitening strips.

2. The discolouration is from within the tooth itself

When discolouration comes from within the tooth, otherwise known as intrinsic, it’s
not as simple to treat and includes things like:

– Trauma: when a tooth is injured as a result of being knocked, it can turn
grey or yellow.
– Tooth development: interruptions when the tooth is forming can affect the
colour of the teeth when they come through and can include brown and
white spotting, or grey bands across the teeth.
–  Root canal treatment: can cause the inside of the tooth to darken.
In these types of cases, whitening products aren’t effective. A dentist needs to
manage them with more specialised treatments.

3. The teeth are worn down and damaged

Tooth-wear is another reason why teeth may appear more yellow. The outer layer of
the tooth is made of enamel, which is whiter and stronger than the inner layer,
dentine, which is more yellow. When the enamel layer is worn down, it becomes
thinner. Eventually the yellow colour of the dentine begins to show through making
the teeth appear more yellow. Common causes are frequently consuming acidic
food/drinks that contain things like lemons and oranges, or grinding the teeth.
What’s concerning for dentists is when products that contain citrus or abrasives
such as charcoal are publicly advertised to whiten teeth. While these might make
the teeth whiter initially, the loss of tooth structure is irreversible and the yellow
from the dentine will show through over time. If the teeth are worn down too much,
then dental treatment to rebuild the teeth such as veneers or crowns could be
required in order to achieve a white smile. This kind of treatment can be very
complex and expensive, but is also entirely preventable if signs of tooth wear are
caught early.

4. The products themselves aren’t effective

Whitening products that contain natural ingredients such as coconut oil might be
safe to use at home, but have no significant effect on tooth colour clinically. The
whitening agent dentists use to achieve a brighter shade of white is peroxide (either
carbamide peroxide or hydrogen peroxide). In order for merchants to safely sell
peroxide-containing products over the counter, they have to be relatively low in
percentage, and are often not strong enough to achieve significant results.
Prescription strength whitening solution, which is more concentrated in peroxide, is
what truly delivers advancements up the shade scale. It’s important that this is done
under the care of a trained professional who can ensure the gums and soft tissues
are well protected and teeth sensitivity is well managed.

The bottom line

A brighter smile can make you look and feel like a superstar. However, you could
potentially be wasting time and money on over-the-counter whitening products that
aren’t effective, because the cause of discolouration hasn’t been diagnosed. Is it
because of extrinsic stain, intrinsic stain, tooth-wear, or are the products just not
effective? Beautiful whitening results that make you feel amazing are most effective
when taking a customised approach, and there’s no better person to do that than a


Why dental practices are one of the safest places you can be right now

When Covid-19 initially broke out and dentists were advised to provide
emergency and urgent care only, there was question around whether the
droplets from aerosol generated by dental procedures would contribute to the
spread of Covid-19.

With a worldwide pandemic, we have seen a wide variety of different guidelines
and management strategies, for the same disease, which is frankly confusing.
The World Health Organisation (WHO) released a statement on August 11 2020
stating that routine dental care should be avoided, and yet, clinics within the UK
slowly began to resume providing routine oral health care since June 8, under
new measures guided by the General Dental Council and British Dental

So what’s the deal? Is it safe to go to the dentist right now?

Here’s what you need to know.

Covid-19 is not threat at the dental office
It’s important to consider that dental professionals have been highly trained with
universal standards in cross-infection control, and are used to dealing with all
kinds of viruses including HIV, hepatitis, tuberculosis and measles. Covid-19 is
yet another virus that can be managed under appropriate precautions.
Additionally, there is no evidence of transmission of Covid-19 through the
aerosol generated during dental procedures, especially since new guidelines
have been put in place for dental clinics in light of the pandemic. When reading
global information, it’s important to consider the UK’s current context and
whether the information is applicable. A statement from the FDI World Dental
Federation remarks that WHO’s considerations to delay routine oral health care
is only suggested in areas where there is intense uncontrolled community
transmission This is a situation that does not fit with most countries in the
world, including those in the UK.

Routine dental care IS an essential service
Dental care is essential to overall health, and the idea that this should be delayed
contradicts the very nature of doing what’s best for our wellbeing. Sure there are
dental emergencies which may cause pain, but most dental disease is not actually
symptomatic and that’s why routine check-ups and cleanings are so important.
In addition, things like mouth cancers not being detected by routine examination
means that these can progress unknowingly, and can have a devastating impact
on people’s lives. In delaying dental treatment and preventative care, diseases
such as gum disease and dental decay can get worse and result in more
expensive and extensive dental treatment. Dental disease doesn’t stop just
because there’s Covid-19, and therefore, oral health care IS essential and should

be continued even during pandemics as long as appropriate measures are being
adhered to.

Going to the dentist won’t be exactly the way it was before
Things might look a little different when you visit a dental practice now. With the
new measures, you can expect screening questions, new social distancing rules
and hygiene rules, significantly more personal protective equipment (PPE) worn
by the dental team, and fewer available appointments to accommodate for social
distancing in between patients. With some of the strictest cross-infection control
procedures in place, you can rest assured that visiting a dental practice is
actually one of the safest places to go right now.

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