A survey by Yorkshire dentistry chain Genix Healthcare revealed that the number of Brits undergoing teeth-whitening treatment in a bid to get a Hollywood smile is at an all-time high. One in ten people have now had their teeth whitened and that figure is set to soar over the next 12 months.
72% of people in Leeds and 59% of people in Sheffield already buy whitening toothpaste. Plus, 71% of Leeds people either have had or would consider tooth whitening treatments, while the figure for Sheffield is 60%.
The statistics showed that a quarter of Brits hate their teeth and almost half of people admit that their bad teeth affects their confidence. Two thirds of people blamed the constant stream of pictures of celebrities with perfect white smiles for increasing the pressure to have good teeth.
Katrina Hardy, operations director for dentistry chain Genix Healthcare, which commissioned the report, said: “More and more people now feel under pressure to have a bright white smile. Over the last two years we’ve seen a massive increase in teeth whitening enquiries, and the number of people that we’ve given this treatment to has doubled. Brits are finally catching up with trends overseas and celebrity culture has played a massive part in this. It seems as if for many people teeth whitening is now regarded as a normal beauty treatment.”
The study also revealed that 12 per cent of people dislike their teeth more than their bum; teeth were named the third most disliked part of UK bodies, beaten only by tums and legs.
Tooth whitening treatments lighten the natural colour of teeth without removing any of the surface, through the process of bleaching. It can get rid of staining caused by eating, drinking, smoking and poor attention to maintaining your teeth.
It also emerged that 12 per cent wanted to replace missing teeth and 18 per cent wanted to replace silver amalgam fillings with white ones, while seven per cent of people felt they needed gaps to be filled in.
The high cost could put a stop to some people’s plans though, with 61 per cent saying the price of a treatment would be their main consideration.
Katrina Hardy of Genix Healthcare added: “So many people hate their teeth – even more than the size of their bottoms. The way your teeth look can have a direct effect on a person’s confidence levels. By changing stained, crooked or broken teeth, it can really open up someone’s face and give them the confidence to smile, as well as enhancing their career prospects and love life too.”
“We want to give as many people as possible access to cosmetic dentistry that is affordable, without compromising on quality, so we launched GENCARE Cosmetics in addition to GENCARE, our pay-as-you-go scheme for routine dental care that is comparable to NHS prices. We even offer an interest free loan, so that people can spread the payments without boosting the cost. We want Britain to smile with confidence!”
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